Home - Catriona Woodgate Visual Merchandising

who are you?

Specialty Retailer

Create the ultimate shopping experience for your customer.

We help you to establish effective VM as an integral function of your retail business, effect culture change and capitalise on the power and value of Visual Merchandising.

Our experience extends across a broad selection of retail categories, from fashion to food, and includes luxury brands and national specialty groups. We work with well-known retail brands, as well as smaller specialty retailers.

Richard Nicholls and Janet Clough
Owners, Dive Centre Manly, Sydney, December 2011

“Catriona did a fantastic job conceptualising the new look for our retail store.”

She helped pull together the team of creative and trade and worked closely with us to ensure that we got the outcome we wanted. She worked within the budget we had available and was able to come up with alternative options when needed.

Her ongoing support throughout the project helped deliver a terrific result. We would have no hesitation in working with Catriona again.”

Fredrik Uden
Director Flash Photobition, 2009

“As a retail consultant Catriona makes Brand bibles and guidelines into store reality using her vast retail experience.”

Catriona’s eye for detail in conjunction with store testing prior to roll out always guarantees successful projects. It also makes every project a team experience with a predictable outcome for everyone and as a supplier we do really appreciate that!”

Phil Allison
Director Corporate Edge Coaching, January 2009 (Formerly GM Operations, Rebel Sport)

“Catriona’s ability to take a broad brief and create a detailed project plan and then implement to above expectation is outstanding.”

Catriona was brought into Rebel Sport to complete a full overhaul of the Visual Merchandising Department. This included a re-structure of the department, creation of the new print and graphics package, creation of the minimum standards manual and the re-training of all of the VM’s to the new standards.

This was completed ahead of the planned time and contributed to a reduction in the overall cost of the department whilst dramatically improving the in-store presentation and therefore sales.”

Mary-Jane Hayes
Group Visual Merchandising Manager, Luxottica, December 2008

“Contributing across all levels within the organisation, Catriona can move seamlessly from corporate strategy to tactical execution and would be a valuable asset to any organisation with a desire to strengthen brand equity within the marketplace.”

I had the pleasure of working with Catriona Woodgate extensively over a 4 year period through her Visual Merchandising consultancy role within Luxottica. Within that time, Catriona was involved in a variety of projects across our four retail brands – OPSM, Budget Eyewear, Laubman & Pank and Sunglass Hut – working across the key business areas of Visual Merchandising, Product & Property.

Catriona played an integral role in assisting with an important culture shift within the business – from that of little understanding, to an appreciation of the invaluable role of a superior retail environment.”

Ian Whelan
Group Merchandising Manager, Luxottica, August 2008

“Catriona will always deliver a solution that balances both the creative and the business’ need to deliver a practical profitable solution. I would thoroughly recommend her work to any retailer that needs to improve their visual presentation whether it is a small product display or a large network wide capital programme.”

I have worked with Catriona Woodgate for over 6 years in my roles of Visual Merchandising Manager, National Marketing Manager and finally Group Merchandising Manager of Luxottica Retail (formerly OPSM). Over the last 6 years Catriona has been an important contributor to the growth of OPSM visually from a quasi-medical brand to that of a fashion retailer. Over that time the organisation has grown from 300 stores to over 800 stores as did the scope of Catriona’s work.

Her experience with Luxottica touched on all retail brands including OPSM, Sunglass Hut, Budget Eyewear and Laubman & Pank.”

Tonia Port
Managing Director, Evolve Group Pty Limited

“I have been working with Catriona Woodgate for over 7 years in both an online and offline capacity.”

Catriona’s insight facilitates the effective and efficient showcasing of product for the consumer – from the consumer perspective delivering a heightened communication effect within the forum in which she consults.”

Catriona Woodgate

Director

Successful visual merchandising is the point where art and commerce meet. Catriona’s understanding of this key premise and her innate skill in merging art with commerce underpins her success as a Visual Merchandising specialist.

Beginning her career as a Visual Merchandising Manager with Sussan Corporation, Catriona was a part of the company’s growth at a very exciting period. Since then she has worked with a broad spectrum of clients from luxury to discount retail, with well-known national and global brands as well as smaller retailers.

Catriona attributes her success and remarkable skill set to being privileged to have worked with some of Australia’s foremost retail experts.

She is dedicated to educating retailers and their teams on the value and efficacy of VM. She identifies the VM potential, recommends solutions, sets standards and ensures the VM initiatives implemented can be maintained by the retailer, whether her client is a large or small retail business.

Catriona’s collaborative approach to her work encourages quality in VM practises that continue to benefit the business long after she has completed her role within an organisation.

a simple approach

See a retail store through
the customer’s eyes

Attract more customers
and increase sales

At CWVM, we are fascinated by the psychology of shopping. We focus on gaining insight into customers’ interactions with the store environment so we can deliver VM that works.

Our aim is to attract more customers and increase return visits by bringing your brand experience to life in store and stimulating a powerful, emotive response in the customer. We know the realities of retailing and that successful VM balances business considerations with creativity, providing flexible solutions for a changing retail environment.

We work harmoniously with our clients’ in-house teams as well as existing suppliers and we take a collaborative approach, working closely with our clients, onsite or off site.

When required, we have access to a talented team of specialists to work on projects. These include experts in retail graphic design, VM training, retail marketing, digital and online marketing as well as visual merchandising suppliers, store designers and shop fitters.

See Examples